What’s Transmedia Got to Do with It? – Raindance

It’s the middle of the night and an independent filmmaker is typing away on her laptop. That scene works splendidly, and the character that’s in there for that scene only is just off the charts. It’ll be a highlight of the film.

Cut to: twenty minutes later. She’s going to bed and thinking, if this film is a hit, there’s a chance for a sequel that focuses on that character. “Even twenty years later, like Trainspotting.” But that one character that’s only in that one scene could get that one very famous actor, and he may or may not want to wait twenty years. And he’s available right after you’re done with your shoot. So you don’t know what you’re going to do but you’re going to DIY. How about a web series?

And you know that entire backstory you wrote for your lead character that never made it into the film? How about you publish it? Sounds like you’ve got a transmedia universe on your hands, dear independent filmmaker.

Read the rest on the Raindance blog.

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