The Market for Viral Content – Raindance

“Let’s make it go viral”, said the marketing executive, looking at the coffee stain on his tie. He (it’s most likely a he) had already forgotten whether everyone was talking about -a bundle of videos, an article, a VR short…-, he knew it had to go viral.

After all, why not? Viral is the thing everyone’s striving for. It’s the way to catch millennials, and they’re the key target. What’s behind it the word, anyways?

Read the rest on the Raindance blog.

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