There’s no getting around it: independent filmmakers who want to make it in the 21st century need to have a fabulous social media presence. The trick is that you can’t make it all about your project. Shoving your projects down people’s throats -while tempting, for the impatient among us- won’t be effective.
Why’s that? Because it’s not engaging. If you manage to share something that has meaning, that opens up your world to people, or the world of the project you’re working on, you’ll be sure to draw more people in. Here are a few established filmmakers who’ve used social media to great effect.
Read the rest on the Raindance blog.